Stephen will talk about the importance of good storytelling in an era of marketing saturation. His talk will look at both the digital and traditional tools that can help brands of any size get their message out
Stephen the founder of Narration which is an agency set up to help brands tell their stories. He set this up in October having finished up with Cork’s RedFM as head of marketing at the end of June. During his time at Red, he helped guide the station to 2 IMRO awards for best music station & best radio promotion, 3 Cork Digital Marketing Awards including best Digital Strategy and was a finalist for Cork Company of Year Award.
Previously Stephen held the same position at Fota Wildlife Park for over 7 years. As part of the senior management team, he was responsible for all Marketing, Commercial and Customer activities. Stephen put a big focus on digital which saw website visits increase by 600% to 380,000 and more importantly visitor number by 33% to 438,000. At the heart of this success was the digital community he built which went from zero in 2008 when to 123,000 Facebook fans and 14,000 twitters followers.
The digital success led to Stephen giving lectures on Digital Marketing & social media to students attending CIT, UCC, LIT and Tennessee State University. Stephen has also given talks at conferences/events for BIAZA, Media contact, Marketing Institute, Web summit, Cork County Council, Cork Chamber, Failte Ireland and a variety of other organisations.
This led him to become a Lecturer on Digital & Marketing on a number of courses at CIT, a role he has done over the last 4 years.