Social media has revolutionised marketing.
Brands are now seen as a value exchange, and content is the new currency.
When it comes to modern storytelling, video is invaluable. YouTube is now the second largest search engine on the web for good reason:
Videos don't tell stories, they let you live them. Yet for most marketers, creating great video is a challenge.
How do you represent your brand, connect with your audience AND cut through the noise?
Join industry peers and experts for an interactive session on best practice production, strategy and ROI.
Moz, began his career as an actor writer. Performing on stage and in film and TV. He was funded by the British Arts Council to create new work based on the Irish community in the UK with his Theatre company Heart & Humour.
Through his theatre work he was approached by the BBC to create a magazine programme for the Irish called ‘The Irish Round Up’ As its presenter he was soon noticed and moved to a new national commercial radio station called talkRadio where he went on to become it’s programme director, before returning to the BBC and Radio Five Live as commissioning editor then Managing Editor.
talkSPORT then made him director of programming where he created record breaking audiences winning programme director of the year.
Whilst at talkSPORT Moz recognised that audiences were now consuming content in a myriad of diverse ways, no longer restricted to traditional platforms. Brands also had increased power, as they in effect could become broadcasters in their own right.
CONTENTED was born in 2013. Providing content strategy and solutions for brands and broadcasters as diverse as SKY and ITV to Nissan and Pepsi to HSBC and Blockchain.
Storytelling is the key, no matter if it’s a 3 second facebook post or a 90 minute documentary.
Every business has a story. Together lets work out how to tell it !
Moz lives in Beaufort County Kerry with his Partner and two Children, Mother and Father, one dog and three cats. His offices are in London and New York and is now launching in Ireland.