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Lunchtime Learning: Moving from a Product Centric to a Consumer Centric Digital Experience

  • Republic Of Work 12 South Mall Cork, County Cork, T12 RD43 Ireland (map)

Everybody’s either claiming to have a ‘customer-centric strategy’ these days or to be moving towards one. From banks to insurance companies, putting the customer at the heart of their business is the new must-do. But how does this work in practice? Who is actually doing that to good effect? We know that customers aren’t just interested in buying products, and with 62% feeling that most brands are behind the times with how they interact with customers both online and offline, there is a disparity between what brands think they are doing with what they are actually doing.

Geri McGann and Beca Wistreich of Global Reviews will share their expertise on how you can me from a product centric to a consumer centric digital experience. Geri will profile brands that are driving conversions by successfully connecting consumers initial search strategies with the brands content strategy. Beca will then present the impact information architecture has on the onsite experience and in driving onsite conversions. Examples will span the globe from Australia to Canada and the UK.

Join Geri and Beca of Global Reviews for the free Lunchtime Learning session Tuesday, 16th of April.

More about Geri and Beca of Global Reviews:

Geri McGann – Principle Client Advisor- Global Reviews:

Geri has worked in the digital space for over 20 years and has extensive experience as a design consultant to large businesses. Before joining Global Reviews, Geri’s roles have included Head of UX for Xanadu Consultancy (e-Gaming specialists) and Fresh Networks (a Social Media agency), UX Design Lead for Boots, BP, Tesco, M&S, Hostelling International and various UK Government Agencies.

Beca Wistreich - Client Advisor – Global Reviews:

Beca is a Client Advisor at Global Reviews, and she works with clients like Bord Gáis, SSE Airtricity, Allianz and Australia’s largest bank NAB. Having come from a background in qualitative consumer research, Beca has always been passionate about understanding and optimising the customer experience. She firmly believes that brands should be focusing on consumer centric digital experience across all stages of the customer journey, and is committed to helping clients better understand how to achieve this.

More about Global Reviews:

Global Reviews helps you to better understand why your digital customers make the decisions they do while targeting competitors, reducing cost of acquisition and subsequently accelerate online sales. Learn how to benchmark your customer journeys. Would you like to know how easy is it to buy from you online? Need evidence & a reliable measure to drive change? That's where we come in! Optimise digital sales performance. Access metrics and diagnostic tools to identify opportunities to optimise & accelerate sales performance. Global Reviews shows you how to leverage competitor intelligence. Keep on top of your competitor movements, get an insight in to their digital performance, and learn from them.