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Lunchtime Learning: Audience Segmentation on Social Media

  • REPUBLIC OF WORK 12 South Mall Cork, County Cork, T12 RD43 Ireland (map)

Facebook and Instagram are continuing to fly the “Pay to Play” flag for brands. Advertising has become a necessity on social and for smaller businesses, it can be difficult to know who to target, getting caught up on vanity metrics such as likes and comments to measure success.

This workshop will provide a greater insight into the types of audiences that are available to target that align with the objectives of your campaigns.


The topics covered include:

Paid Social Audience Segmentation:

  • Facebook Pixel Integration

  • Custom/Owned Social Audiences

  • Look-a-like Social Audiences

  • Audience Insights Tools

  • Retargeting

Who is this workshop for?

  • Marketing Managers

  • Social Media Managers

  • Business Owners

  • Brand Managers

If you have an e-commerce business, this would also be beneficial.


Register now for this free Lunchtime Learning session on 18th June at Republic of Work.


More about Muriel Foley, Digital Director at Hopkins Communications:

Muriel has over seven years’ experience working in Digital Marketing in Ireland and Canada.

Muriel holds a Masters in PR with New Media (CIT) and an Honours Degree in English and Politics (UCC). Muriel also recently completed a six-month course led by Google, focused on digital advertising and content creation. She is also a Facebook Blueprint Certified professional.

Muriel spent almost four years in Toronto, Canada, where she worked with a global digital agency specialising in paid media, with social media being her forte. Working with large brands such as Adidas, Coca Cola, Diageo, Home Depot, ALDO, Air Transat and General Motors, Muriel worked on paid media strategies, managed and executed large-scale campaigns and led all things social media related for the agency across both their Toronto and Montreal offices.

As Digital Director at Hopkins Communications, Muriel leads the digital strategies for clients and manages partner relationships (Facebook and Instagram, for example), providing the team with fresh insights and new ideas to keep clients at the top of their game.