Lunchtime Learning: Branding Design for Entrepreneurs and Managers:
Good design has to do more than merely look good. To function effectively, it also has to represent the brand values appropriately and resonate with both internal and external audiences.
Often times, a logo might look modern and professionally designed, but it will actually resonate poorly with the intended users. This can be seen clearly in the case of some well-known rebrands of recent years- where trendy new visual identity designs were quickly replaced with the original logo's as a result of poor market response and plummeting sales.
In light of such case studies, we should ask how can we prevent such results from occurring in our own branding design processes?
In this lunch and learn talk, Andrew Brett will outline key considerations for an effective process of branding design including:
1. What questions your designer should be asking of your business
2. What questions you can be asking of your designer
3. We will also touch on how you can get relevant and useful information from your selected audience samples when testing design ideas
Register now for this free Lunchtime Learning Tuesday 6th August at Republic of Work.
More about branding consultant Andrew Brett:
Andrew Brett is a branding consultant who's work focuses on determining the right message for the audience, and expressing these messages through effective design.
Andrew founded his own agency where he has worked with clients such as Pieta House in crafting visuals to connect with new audiences, as well as creating brand identity designs for startup businesses on the Enterprise Ireland New Frontiers and Social Entrepreneurs Ireland programmes.
Andrew has facilitated branding workshops for participants on UCD's Post-Graduate Certificate programme in Innovation, Entrepreneurship and Enterprise, and also provides training and consultancy for participants on UCC's Ignite programme for startups.
He has experience working as part of world-renowned studio Tarek Atrissi Design (2009) and teaching Graphic Design Skills in the Irish Further Educations system.
Andrew is a qualified trainer holding an M.A. degree in Public Relations with New Media, and a B.A. Degree in Visual Communications Design, as well as a Post-Graduate Certificate in Innovation, Entrepreneurship and Enterprise.
For more about Andrew and his work see www.viabrett.com